In some ways, radio seems to be devolving to the state it was in during the heyday of the medium, the 1940s and 1950s. Think about Aaron Mahnke (or any other well-known podcast host) pitching "SimpliSafe" or "Better Help" during his podcast.
It’s no different than Claudia Colbert pitching Lux shampoo or Gary Cooper hawking war bonds back in the day.
For me, it’s amusing and maybe a little reassuring to realize that changes in format and premium, ad-free options aside, advertising still pays the production bills for audio entertainment, whether you call it a podcast or a radio program.
Some great points in here, and on the whole, I agree. That said, I’ve written a lot of radio spots. The last time I checked, which was probably a year or so ago, something like 80-90% of Americans still listened to terrestrial radio every week. It’s surprising, but there’s still a good deal of value there. Especially if you can also arrange product integration with popular syndicated personalities (Elvis Duran, Delilah, etc.). But as you said, I don’t know how long this can last. Oh, and Serial rules.
I could not agree more, Greg. I wonder if there's something else we could call the platform other than podcast. To so many clients, they hear "podcast" and they think entertainment, God forbid. Maybe what Im envisioning is more of a brandcast.
Substitute “radio” for “podcast” — of which there are over 10,000,000 and it’s nothing but opportunity. The podcasts already create niche demographics for the clients based on their subject matter. It seems way more efficient and effective than cutting down a tv spot slapping it onto Meta.
In some ways, radio seems to be devolving to the state it was in during the heyday of the medium, the 1940s and 1950s. Think about Aaron Mahnke (or any other well-known podcast host) pitching "SimpliSafe" or "Better Help" during his podcast.
It’s no different than Claudia Colbert pitching Lux shampoo or Gary Cooper hawking war bonds back in the day.
For me, it’s amusing and maybe a little reassuring to realize that changes in format and premium, ad-free options aside, advertising still pays the production bills for audio entertainment, whether you call it a podcast or a radio program.
Some great points in here, and on the whole, I agree. That said, I’ve written a lot of radio spots. The last time I checked, which was probably a year or so ago, something like 80-90% of Americans still listened to terrestrial radio every week. It’s surprising, but there’s still a good deal of value there. Especially if you can also arrange product integration with popular syndicated personalities (Elvis Duran, Delilah, etc.). But as you said, I don’t know how long this can last. Oh, and Serial rules.
I could not agree more, Greg. I wonder if there's something else we could call the platform other than podcast. To so many clients, they hear "podcast" and they think entertainment, God forbid. Maybe what Im envisioning is more of a brandcast.
Substitute “radio” for “podcast” — of which there are over 10,000,000 and it’s nothing but opportunity. The podcasts already create niche demographics for the clients based on their subject matter. It seems way more efficient and effective than cutting down a tv spot slapping it onto Meta.