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Mar 26Liked by Ernie Schenck

You have to put yourself on the other side of your communication. You have to become the consumer in proxy, otherwise you are only convincing yourself. Know how your target will receive it, the feelings it will likely evoke, the questions it might prompt, the sentiments it will reach, because your message was delivered at a time it needed to be heard.

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Is this comment pithy enough? ❤️

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