The third rail of creativity and the courage to confront it.

For the longest time, it’s been the third rail. Make people laugh. Make them think. Make them lust. Make them cry. Really, anything has been pretty much fair game on the spectrum of creativity. What you must never do though is force them to look squarely in the eyes of death.

As a culture, we’ve never been good at this. (Just writing about it, I’m ta…