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Strange Alchemy
The Dos Equis Effect.

The Dos Equis Effect.

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Ernie Schenck
Nov 14, 2023
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Strange Alchemy
Strange Alchemy
The Dos Equis Effect.
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Dos Equis "Most Interesting Man In The World"

Arguably, one of the most successful advertising campaigns of the last ten years or so has been “The Most Interesting Man In The World” for Dos Equis.

There is seemingly nothing the dude couldn’t do. He was good at everything. A jack of all trades. A chameleon with a beard, a cigar and a bottle of beer, able to adapt to virtually any situation he was th…

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