The Dos Equis Effect.
Arguably, one of the most successful advertising campaigns of the last ten years or so has been “The Most Interesting Man In The World” for Dos Equis.
There is seemingly nothing the dude couldn’t do. He was good at everything. A jack of all trades. A chameleon with a beard, a cigar and a bottle of beer, able to adapt to virtually any situation he was th…
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