Aaron Sorkin Says We've Lost Our Patience With Intelligent Creativity. I Wish He Was Wrong.

There aren’t a lot of Aaron Sorkins in the world. Not on Broadway. Not in Hollywood. Not in television. And there damn sure aren’t many in advertising. Why this is in theater, movies and television, I couldn’t tell you. But advertising—here’s what I know.

There is brilliant talent in this business. Its ability to shine through the slings and arrows that try to reduce the creative spirit to dust is exemplary. And yet, for all that brilliance, too many of us cling to the belief that advertising and intelligence make poor bedfellows.